4 Reasons to Leverage Google Plus for SEO
Using Facebook and Twitter to raise your website’s search engine profile does work. Getting plenty of Likes on Facebook and many followers on Twitter does give you a boost in your search rankings. Nevertheless, these powerful social networks have an inherent problem when it comes to using them for SEO – they don’t share their data with Google. As much as you want to invest in a great Facebook or Twitter presence, you won’t see a quick and direct result on your Google ranking.
Social media marketing certainly is important – only, it isn’t much use putting it on Facebook or Twitter. What other choices are there? According to experts in the field like www.seoworks.com, Google Plus is the answer. This is possibly the conclusion that Google hopes every website owner will come to, as well.
If you are on Google Plus and also Facebook, LinkedIn and Twitter, try this little experiment on how effective Google Plus is – look yourself up on Google. If you are active in equal measure on each of these platforms, you’ll find that the number of results that turn up under Google Plus is far greater than anything that you see under the others. This is a direct result of the fact that Google is able to look into everything on Google Plus, while the contents of Facebook and Twitter are a closed book to it.
Here are four more reasons why putting your business on Google Plus will get you excellent SEO results.
- When you create a post on Google Plus, you are guaranteed immediate crawling and indexing. Two years ago, Google had full access to the data on Twitter. Since then, though, Twitter has cut Google off. Facebook and Twitter posts are often likely to never be crawled or indexed by Google. It was when Twitter cut off all supply that Google launched Google Plus, its own social network.
- Your pages and posts on Google Plus pass both link equity and Page Rank.
- When you create a post on Google Plus, the way Google Plus treats it gives it all the qualities of a full blog posting. To begin, every single post has its own URL and title. Your posts can be long, too. This allows you to explore any subject deeply – exactly what Google wants before it gives a page a good ranking. Each time your post is shared, it brings along all the internal links inside Google Plus that the post links to, as well. Each one of these features can help you gain better ranking on Google. Neither Facebook nor Twitter has any of these qualities.
- When Google’s Author Rank and Publisher Rank go online, the fact that you have a presence on Google Plus will help you.
If you have a website that you are serious about, you need to put it on Google Plus today. It’s likely to be one of the best SEO moves you make.