7 Awesome and Creative Ways to Use Foursquare for Your Internet Marketing
Foursquare has been around for several years now, but it has been overshadowed by more popular social networking sites like Facebook and Twitter. However, this does not mean that Foursquare is already out of consideration for your internet marketing effort. In fact, Foursquare is an untapped marketing tool that will be to your advantage if you just know how to use it properly.
But before that, you will likely be tempted to ask: Why Foursquare? Well, one of the most solid reasons is the fact that it has plenty of location-based features. While other social networking sites offer location features, these are not as extensive as those seen on Foursquare. This feature is very important for businesses especially those that have a physical location. Here are some nifty tips you can use to make the most out of Foursquare for marketing your business online.
1. Establish your location
Location is the central feature that you want to make the most of in Foursquare. However, before you can do that, you need to claim that location for your business. You can start off by checking whether or not your business is already listed. If you are lucky, some users might have already posted your business’ whereabouts, which in effect lessens your work. If not, better do it now. It’s as simple as signing up and registering your business on the site. No need to put in a lot of information just yet. What’s important is that you have already told people that your business is located in that specific spot. While it is optional, it is always a good idea for you to start making your web presence known by adding more valuable and helpful information about your business.
Once you have established your business’ location, your next step is to put in the appropriate category. This is important so that you are able to distinguish your business from others that share your location. Foursquare offers a pretty extensive list of categories so you have to make sure that your business is listed in the appropriate category to make it easier for others to find your products and services.
2. Send out local updates
One of the cool features that Foursquare has added recently is the ability to send updates about your location. The feature even allows you to customize it to send only to those people who have already checked your location. It is also not limited to just text as you can post pictures and other media alongside the updates however this feature is currently just available for desktop computers.
Take the opportunity of using Foursquare to send out an announcement about your new business offers and updates. For instance, if your business has a special one day discount offer, you can post it on Foursquare. Your followers will be able to receive this immediately and if they are in the area, they can drop by. If your business has several locations on Foursquare and the offer is just for certain locations, you can set it so that only specific locations will post the update.
3. Provide useful tips
Another great use of Foursquare is by providing tips about your business for your followers. This is great if you want to establish a more personal relationship with your followers. Tips work in much the same way as the aforementioned announcements. For instance, you can leave tips about the current dishes that you serve (if your business is a restaurant) are the most popular. Do not limit yourself in giving tips about your company. Try to expand in giving more useful information about your location as well such as where your customers can find a nearby ATM machine or a where to find a nearby gas station.
Encouraging your followers to give their own tips about your place is a great idea too. Not only will you be able to encourage your followers to share more about your business but you will also get some useful feedback. Be prepared though as you will likely encounter some negatives here.
4. Add listings to your page
This feature of Foursquare is quite handy if your business has several locations. Here, you can list down the branches of your site as well as useful information about them. Again, you shouldn’t limit yourself to just your company though. You can also create lists about several other locations around your area such as five of your favorite restaurants within your area or other beautiful spots that your visitors may like to visit too after dropping by your shop.
5. Promote your events
If your business has events that are happening in different locations, you can promote that through your company’s Foursquare page. It would also be a good idea if your event is in a tie up with other companies, as you will be able to post event updates on their pages. This will help you reach a larger audience who might be interested in your product(s).
6. Install plugins to your website
Most likely, you have a dedicated web site for your business. To make better use of Foursquare features, it is a good idea for you to integrate it into your site. There are tons of plugins that you can choose from to add the Foursquare features directly to your site. What is great about this is that the plugins make it a lot easier for your customers to share your business pages to their own Foursquare page, enabling you to reach more people within and outside of your network.
7. Integrate with other social media
Foursquare by itself is a great online marketing tool for your business, but you can enhance it further by using it alongside your other social networking profiles such as netspysoftware. Cross linking your Foursquare page to your Facebook profile for instance is a good way to get more people to take notice and easily share it to their own networks as well.