7 Important Things to Know About SEO in 2013
Unless the world really goes kaboom or ends otherwise, 2013 will be huge year for digital marketers. The web is changing rapidly, and if you need proof of just how fast things are moving, look no further than SEO.
Want to survive the rapid evolution of search? You can by taking note of the top SEO trends to monitor in 2013.
1. More Google Updates
Search giant Google kept itself busy in 2012 by introducing Penguin, and making even more changes to Panda, which originally hit the web in 2011. All this activity leads us to believe that more updates are coming in 2013. SEO marketers and managers who want to keep their precious search rankings intact will need to pay special attention to the moves Google makes on the algorithm front. Falling behind could cost you dearly.
2. Author Rank Becoming a Factor
One of the biggest search updates we see in 2013 could very well be the official infusion of Author Rank. This potential search signal looks at the reputation and authority of the content source, rather than the popularity of the page. Authors with credibility on this front would seemingly have more visibility in the results, but of course, Google isn’t making any promises. However, that hasn’t stopped brands from rushing to get on board with its authorship program, and scrambling to find content producers with Author Rank value.
3. Mobile Search Growth
Conventional wisdom should tell us that mobile search will only expand as more consumers browse the web from smartphones and other devices. What does this have to do with SEO? Everything. You want this traffic, but in order to reap the rewards, your website or blog must be optimized accordingly. This means your digital destinations are designed to appeal to traditional algorithms as well as human visitors. With Google giving out hefty penalties and adding new signals, you just can’t rely on keywords and link strategies alone.
Although some web gurus have already written Google+ off for dead, 2013 could be the year we see the platform make its biggest impact yet. In order to get started with authorship and Author Rank, you must have a Google+ profile, which is the site you will be connecting all the content you authored to. In addition, changes such as the old listings from Google Places being converted to social pages and Search Plus Your World indexing content native to the platform faster suggest that Google+ will be critically important to SEO next year.
5. Local SEO
Consumers are increasingly turning to local review channels such as Yelp, CitySearch, and Insider Pages to leave feedback on brand experiences and purchases. Brands who want to stand out from the crowd will take note of this and localize their SEO strategy. There is typically significantly less competition on the local scene in terms of keywords, so this sort of approach could work wonders at helping you increase overall visibility. Even if you sell products to customers all over the world, localizing your approach can help you stand out in specific areas.
6. Responsive Websites
If your are going to keep your visibility high on both the mobile and conventional web, responsive design may be the only way to go. When the mobile revolution first kicked off, marketers rushed to create mobile versions of their existing sites. Responsive web design is all about creating one website that looks and performs superbly on any device. The responsive approach simplifies updates on your end, and indexing for search providers like Google.
7. More Video Content
Did you know that YouTube is one of the largest search engines in the world? In fact, it is only second to Google, which just happens to own the popular video sharing platform. With so many people browsing the site for content, expect more marketers to hop on the YouTube bandwagon. Hopefully these marketers understand that optimization is key in using video to enhance visibility. As we move deeper into next year, that is likely to involve leveraging social signals as well as appeasing the ranking factors we all know and love.
The SEO methods you are employing today could be ineffective tomorrow. Judging by the calendar, that time might be coming very soon. Keeping up with the ever evolving trends is the best way to make sure your strategies stay razor sharp and effective.