9 Essential Ways to Create Website Content That Sticks
There is a lot of published content on the web. Most of it, however, is not prepared to the highest standards possible. As a result, searchers spend lots of time skimming through web pages without any luck in finding what they are looking for. In the end, they settle on content that has been written well – either from you or somewhere else.
Overall, good content is also known as cornerstone content. It’s content that has been prepared well, is accurate, supported by facts and figures, detailed and straight to the point. Cornerstone web content adds value to the reader because it delivers what was promised. As a result, the content becomes popular, receives more likes and sometimes, goes viral. For the brand that creates it, this means more influence, identity and business leads.
Everyone wants quality content and the benefits that come with it. However, how do you create it? This article is breaks down the things you need to practice to get the desired results.
Respect grammar rules at all times
So much has been said about grammar and why its important. Good grammar makes the text flow well, and makes it easy for you to read. Its importance when it comes to writing cornerstone high quality content cannot be ignored. You need to pay complete attention to tenses, sentence structure, verb-subject agreements and all those other grammar rules you have been taught about since elementary school.
Write for a specific audience
When you write on the web, you are writing for a following. These are your readers or audience. As such, how you address these people matters in whether or not they will follow what you have to say. You have to appear to be giving the best content, in the simplest language possible. At all times, always use a conversational style of writing to get the attention of the readers.
Do your homework on topic
Before you publish anything, always ensure it’s your best work out there. Readers are only hooked to publishers who know what they don’t know. When you struggle to write on a given topic, they can detect that. Therefore, ensure that the topic you want to delve into is first hand to you. Having first hand information as a starting point and expanding on this with research is a great way to write good content.
Remain clear and objective
This is very important when you write content. When people start to read your work, your title is what attracts them. It’s your promise. As such, they have expectations over what they would like to receive. To target this, always start a subject with an introduction. After that, develop an action plan through the body and deliver them to the solution in the conclusion. Basically, for impact, you may require them to take some action. Let them know you need them to take specific action to benefit from your insight.
The threshold of inspired work is immense. You cannot replace it for anything. This means that as a person who wants to create cornerstone content, read other cornerstone ideas. This way, you can learn and keep abreast of other great works. In the end, your work will be inspired, of high quality and valuable.
Make content interactive
Lecture styled writing is boring. Readers hate it. This is because readers love interaction and can only share content that is interactive and sharable. In this case, keep the tone of your articles two-way. Or, at least make it seem they have a chance to respond as you go along. Doing this encourages web content readers to comment. When this happens, you have a loyal audience.
Don’t be a copycat
Let’s face it, lots of content on the web is just copied stuff. Web publishers are no longer original. Copied, spun and rewritten content continues to fill website pages at an alarming rate. If you want to keep readers interested, keep your views and analogies original.
Break your content
If your content is a in a large block, readers will skim through. This is a fact. To make them more interested, keep the content in small chunks, break it in sections with subheadings and so forth. The more interesting and palatable the reads, the more readers, subscribers and following your online brand will get.
Proofread your work
This is the last, yet very critical step. There is nothing that can replace this. You need to ensure your work is in the best shape, grammar, etc. if you are not sure that you can do it yourself, hire proofreading experts.
Overall, writing cornerstone content is not an easy task. It requires complete dedication, hard work, research, sweat and tears. However, practicing and keeping up with the best service providers will ensure you get the best results and content reputation you deserve.