How Bad Reviews Destroy Offline SEO
Photo Credit: HowardLake
Websites that offer reviews can rank quite high in search results. This is great when you have positive reviews, but a couple of bad reviews appearing on a site like Ripoff Report, could do a lot of harm to your business. Instead of letting a negative review continue to destroy your reputation, use these tips to quickly bury that review.
Resolve Issues With Bad Reviews Quickly
If you are not aware of what the issue is, then try to discover who made the negative review and attempt to discuss it with them personally (offline). It is never a good idea to try and debate with the individual online because potentially millions of your potential customers can see it. Also, be sure not to put anything online if you are angry. Most likely, it will only hurt you. The good thing is that if it is successfully resolved, you may have gained a faithful customer who may try to help counteract the negative publicity, too.
Remember That Google Loves Fresh Content
Every search engine, including Google, seeks to produce results by showing the latest and best material, usually from the best sites. Have you found some recent bad reviews? Creating quality content and placing it on high ranking websites – offpage – can bury the negative report and move it to page three (or more) in the SERP results. The further back the negative review is moved, the less likely it will be found. Most people don’t look past the first one or two page of search results.
Any content that you create needs to be good, truthful, and interesting to the reader. If it is good enough, it may even become viral – which would generate even more buzz about your site.
Offline Activities Can Produce Online Content
Actions that generate goodwill within a community often generate positive press online. Activities like event sponsorship, charity donations or public speaking usually work best. They are the type of event that attracts great interest both online and off. Get enough of this and those bad reviews will move off the front page.
Ask Happy Customers to Provide Reviews
A happy customer is often glad to spread the word about your company or product. Simply direct them where to put it (Yelp, Avvo, or Google+), and you will quickly see content generated that helps push down the bad reviews. Hopefully it will be far enough down where no one will see it.
When you provide excellent customer service, and treat your customers right, they will spread the word. Some of them will almost certainly have their own blogs, or be active on other social media. Again their mention of you can help create more off-page links.
Handling a bad review at Ripoff Report needs to be done wisely and quickly. Probably the best Ripoff Report advice you could get would be to develop a customer service division that has no equal! Handling customer issues in a consistently positive manner is sure to reduce complaints. They may even start singing your praises online, too.