Good news! Google Analytics is reporting that your SEO efforts are working and the result is traffic and alot of it. The bad news is your websites bounce rate. Analytics measures your bounce rate by determining the number of users that visit a landing page and don’t click any other links. The truth is you may have masterful SEO and fantastic content, but if users are not engaging your site your wasting your time. According to Jacob Neilsen, web usability guru, most visitors don’t scroll below the fold, and you only have a few seconds to engage your visitor. Read the rest of this entry »