The Top 3 Link Building Strategies for 2013
With a new year and new opportunities right around the corner, webmasters and blog owners everywhere are looking for the most effective ways to make their sites stand out, reach a wider audience, and become more successful overall. One of the best ways to do this is with great SEO. And one of the best methods of SEO out there is link building. Below are the top three link building strategies for 2013.
Call on Past Contacts and Build Relationships
Forming great long-term relationships with other bloggers and webmasters is the number one link building strategy. If people like you and like your site, then they will be all the more likely to link back to you. By contacting people that have linked to you in the past at the start of 2013, you are reminding them that you remember them and still care about them. You don’t even have to ask for a link! Simply sending them a hello could be enough in itself to guarantee a link in return. This strategy assumes that you have provided these bloggers and webmasters with unique and reliable content in the past.
Get Links from Press Sites, News Blogs, and University Websites
It is a smart strategy to target press sites, news blogs, university websites, and other information resources that are highly valued in the online community. For one thing, Google and other search engines will place more value on links coming to your blog from these sorts of sources. Creditability will further be established for your site before people even follow the links.
Great ways to get noticed on these high-profile websites is to create a heated discussion about a new idea, write a research-rich article that is geared towards lecturers or professors (try to create something that they can use in class), and to create resources aimed specifically at college students doing research for school projects.
Create Content That People Want to Link To
Nobody is going to link to your website or blog if it doesn’t provide high-quality and insightful information. By creating content that people actually like, you are also creating an opportunity for your content to be linked to. Sure, this link building strategy doesn’t apply to 2013 in specific, but it is timeless in its effectiveness. Search engines are constantly becoming savvy to picking up poor quality content and bloggers and webmasters are also less likely to link to you if the content is of low quality as their sites are likely to be penalized for doing so. The content should be in depth, it should feature and highlight top quality information which is not already widely available elsewhere. Putting the extra time in to create quality content will can mean the difference between you actively trying to get visitors to your page and them wanting to come on their own.
Link building is a never-ending SEO strategy. It takes time, patience, and energy to perfect. However, with the top three link building strategies mentioned here, you will be well on your way to gaining your blog or website the audience, attention, and success that it deserves.