How to Write Article Headlines that “Pop”
Do you write online content? If so, you should be aware that most of your readers will never make it past the headline. Unless you give them a very good reason to keep going, 80% of readers will skip right over your content.
Writing an incredible headline doesn’t have to be difficult. It’s a matter of understanding what attracts readers. The problem with online articles is that they need to appeal to both human readers and search engine spiders. Your site should already be optimized for search engines. You can attract them with nicely written headlines.
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The title of your article should let people know exactly what they are going to find in the body of the article. You need to make sure that anyone skimming a list of titles on their blog will be able to tell if your blog post is an appealing one or not. Peak their curiosity by giving a hint of what is to come.
Keep It Short
A title that goes on and on will just bore readers. They may not even look at the whole thing before skipping to the next page. A great headline is short and punchy and will grab the person’s attention with the first glance. You have 5-7 words to catch their interest.
Offer Hidden Knowledge
Human beings are curious creatures and you can use that curiosity to your advantage. Titles like “7 Secrets of Top Authors” and “What You Need to Know About Mortgages” suggest that you have some extra information that the reader hasn’t heard. Readers will continue on to the article to see what they don’t know.
Skip the Jargon
Slang and specialty words can make a headline unreadable to many people. You will find that more interest is generated if you stick to basic English. Don’t be afraid to spice things up with adjectives, but you will certainly want to keep them to a minimum.
Create a Sense of Urgency
When your reader feels that he must learn about the latest method for losing belly fat right now, he’ll read the article. You can use words like “today” and “now” or even “right now” to create a sense of urgency. People will want to read so they can make sure they aren’t missing out on anything.
Include a Keyword
Your keywords should be included in the title of your article to help search engines find them. While it may be cute to play with puns and word jokes, you won’t have nearly as many visitors. Clear keywords and phrases can really make a headline more appealing to search engines, but above all, it has to capture your readers’ attention.
Appeal to Your Audience
Your headline should be written for your particular audience. What you write for young adult novelists would be quite different from a financial headline aimed at businessmen. The headline, when written appropriately, will automatically eliminate anyone not meant to read the article.
Follow these tips to turn out hot headlines that will draw readers. When your headlines pop, the article is more likely to be shared, as well. It’s worth taking the time to craft the perfect title.